︎︎︎ back
Editorial Series
As Creative Manager, I collaborated with illustrators, photo editors, writers, and UX/UI designers in the Medical News Today team to bring to life all the components and pour them into article templates, creating a strong design system that is felt at every touch point.
Medical
Myths
Medical Myths approaches medical misinformation head on. Its visual treatment brings unedited and undisguised tones to each topic, and adds to the raw personality that characterizes the brand
.
Honest
Nutrition
This nutrition column brings nutrition into the light through conversations between multidisciplinary experts and readers. Each topic brings clarity and facts with a lighthearted touch, aiding the story and making space for real, relatable ways to understand nutrition in all of its complexity.
Through
My
Eyes
Aiming to raise awarenes and providing a deeper understanding, this point-of-view series explores the emotional side of health conditions and medical procedures — We used provided photos from each of the authors to build a customized collage for every piece.
Photo
Photography is a powerful tool in the visual language for the MNT brand, and it incorporates a mix of emotion, character, and humanity into the content it supports.
illustration
Thought-provoking narratives that lead with emotion.
People
The Body
Visualized data
Conceptual
branded sidequests
Collage
Using a short list of mixed media and a whole lot of resourcefulness, this medium defines the brand. The underground-punk, zine style identifies the brand with the raw and irreverent personality of a group of journalists who seek not politeness, but gritty, provocative, unapologetic truth.
![Lung Health]()
interactive experiences
The State of Consumer Health
In the fall of 2024, Healthline’s investigative team set out to find just how much we’re glued to the internet to find and learn things, and that they did — A lot —whole lot— of americans go to social media first to jump into health trends as a means to manager their personal health.
We found that to bring these interesting and concerning numbers to life, we needed a powerful engine, and a strategic, creative solution. The result was a satisfying 35% increase in engagement and session duration just in the first five weeks of publishing.
Proving that journalism, even in the health information world, can strongly benefit from interactive and animated experiences, when crafted thoughtfully.
Once again, we demostrated that people like (and deserve) to be treated to premium experiences in every corner of the internet — and health should be no exeption.