interactive experiences

The State of Consumer Health

In the fall of 2024, Healthline’s investigative team set out to find just how much we’re glued to the internet to find and learn things, and that they did — A lot —whole lot— of americans go to social media first to jump into health trends as a means to manager their personal health. 

We found that to bring these interesting and concerning numbers to life, we needed a powerful engine, and a strategic, creative solution. The result was a satisfying 35% increase in engagement and session duration just in the first five weeks of publishing.

Proving that journalism, even in the health information world, can strongly benefit from interactive and animated experiences, when crafted thoughtfully.