BIKE TO WORK WEEK
Bike to Work, School, And Fun.
For one week in May, Northern Nevada keeps a few tons of CO2 from making its way into our atmosphere. The event has impacted the area greatly, by driving a campaign that has added thousands of miles of bike lanes to existing roads, and a tendency toward a walkable, bikeable city.
in the beginning, back in 2010, I was commissioned to design just one poster for that year’s event, which I happily donated to the movement. Each year after that, a few more pieces were needed in order to meet and stimulate its growth.
With a simple but compelling message, everyone able to ride bikes was encouraged to participate, form teams, and claim the roads in the name of good health and clean air.
Bike to Work Week 2013
Original photography by Kaitlin Godbey