"Serving its first cup of coffee in an historical log cabin on the South Shore of Lake Tahoe in 1991, Alpen Sierra has grown to become recognized as the premier craft roaster of specialty coffees in the Sierra Nevada. Locals and visitors enjoy Alpen Sierra Mountain Roasted coffees at home, in many coffeehouses and specialty food establishments throughout the world."

Christian Waskiewicz, roast master and founder of Alpen Sierra, takes great pride in the quality of each bean, from its origins to his very specific roasting technique. And it is no surprise that he also takes pride on its packaging and its marketing efforts all around the Lake Tahoe area.

Agency: DS&Co (As in Diego Sabogal & Company)

Art Director: Diego Sabogal