BIKE TO WORK WEEK

Bike to Work, School, And Fun.

For one week in May, Northern Nevada keeps a few tons of CO2 from making its way into our atmosphere. The event has impacted the area greatly, by driving a campaign that has added thousands of miles of bike lanes to existing roads, and a tendency toward a  walkable, bikeable  city.

in the beginning, back in 2010, I was commissioned to design just one poster for that year’s event, which I happily donated to the movement. Each year after that, a few more pieces were needed in order to meet and stimulate its growth.

With a simple but compelling message, everyone able to ride bikes was encouraged to participate, form teams, and claim the roads in the name of good health and clean air.

Studio: DS&Co